Blue Apron loses 9% of its customers, APRN is now down 15% and continues to fall! The company reported an 18% increase in revenue to $238.1 million in the second quarter of 2017 ending in June. The analyst consensus for this company was actually $236 million, thus the company beat expectations by a small margin. The company reported a second quarter loss of $31.6 million (47 cents/share), compared to last year’s second quarter profit of $5.5 million. Analysts expected Blue Apron to report a second-quarter loss of 27 cents, more form the Street:
“We are beginning a new chapter as a public company, and remain focused on our long-term strategy to build an iconic consumer brand, develop a more diverse product portfolio, and further build out an end-to-end supply chain platform,” Blue Apron CEO Matt Salzberg said in a statement.
“We recently strengthened our balance sheet as a result of our initial public offering, convertible note issuance and the expansion of our revolving credit facility.”
No one explains it better than the Heterosexual Youtube Sensation, Peter Monn: “The Fuc*ery Of Blue Apron Subscription Box.” WARNING: THE VIDEO USES EXPLICIT LANGUAGE.
The average revenue per customer for Blue Apron was $251(compared to $264 in 2nd quarter of 2016) in the second quarter of 2017. Blue Apron saw a rise in the number of orders by its customers from 4.1/customer in the first quarter of 2017 to 4.3/customer in the second quarter of 2017. But all of this doesn’t really matter when you’re pissing off Mr. Peter. We recommend that Blue Apron try to remedy all the Mr. Monns out there.